Concept project
Micki Ring
Life and mindset coaching site
A page that answers with her when someone types her name into a browser.
At a glance
- Home in Denver since
- 2018
- Coaching, one on one
- 1:1
- Areas of work: mindset, food and body image
- 3
Context
Micki Ring coaches women one on one who feel stuck, including around food and body image, and she has been back home in Denver since 2018.
The goal
Give her name a home of its own, and make the first message to her feel easier than a cold DM.
What we fixed
- An editorial, unhurried page that puts her name on her own site.
- Her story in her own words: ballet, her dad, San Diego, and home to Denver.
- The work laid out in three areas: mindset, food and body image.
- A first-conversation note, where two taps write a short message to her.
The site
An editorial, unhurried page that tells her story in her own words and lays out the work in three areas. What sells it is the first-conversation note, where two taps write a short message to her in place of a cold DM.
More case studies
View all case studies ↗
Concept project
Slate Social Management The Client Brand Room
Website and client tool · Denver, Colorado
Every client gets a room where their brand kit lives and every photo and reel lands, playable and downloadable.
View case study
Concept project
The Wax Haus Waxing and skincare studio site
Website · Colorado Springs, Colorado
A real front door for the studio, with a booking path ready for her booking page.
View case study
Concept project
Vibes Pet Grooming Pet Groom Record
Website and client tool · Castle Rock, Colorado
Every pet goes home with a report card and its photo, and last time's cut is already on the groomer's screen at drop off.
View case study