Concept project

Will Brethauer

Sport and swim portfolio site

A reel-first portfolio with his USA Swimming credit up front.

Website · Colorado Springs, Colorado

Discuss your project

Full-page view of the Will Brethauer concept site, with the underwater reel, the work in three heats, credits, coverage, an introduction and booking — The concept site, top to bottom. Scroll inside the frame to see the whole page.

At a glance

Heats: in the water, on deck, brand and personal: 3
Coverage lines: 4
Clear way to start a job: 1

Context

Will Brethauer is a photographer and filmmaker on the Front Range who also produces video for USA Swimming, headquartered in Colorado Springs. He shoots sport, swim, brand and personal work side by side.

The goal

Bring his work together in one portfolio that makes him look like the producer he is, with one clear way to start a job.

What we fixed

An underwater reel with a race clock, first thing on the page.
The work in three heats: in the water, on deck, and brand and personal.
A credits board that reads like a results board.
Four coverage lines and one clear way to start a job.

Security and IT checks

Booking starts with one message to Will. The site keeps no client accounts or payment details.
Photos not yet supplied are held as clearly marked placeholders, so nothing stands in for his real work.

The site

A reel-first portfolio: an underwater reel with a race clock, the work in three heats, a credits board read like a results board, and four coverage lines.